AFTERIMAGE
A gender-neutral fragrance identity built around transparency, light and the impression that remains.
AFTERIMAGE is a self-initiated gender-neutral fragrance concept built around the idea of leaving something behind. "Leave something behind." The visual identity explores the relationship between transparency, light and memory, translating the fleeting nature of fragrance into a recognisable brand language. An open-apex A forms the foundation of the identity, introducing a visual trace that remains recognisable even when incomplete. The colour palette combines warm white (#F6F4EE), near-black ink (#171918), silver (#BFC3C4) and vivid afterglow (#D8F34A). Clear glass, directional lighting and restrained typography establish a contemporary visual direction. The proposed identity extends across fragrance bottles, discovery sets, packaging, printed collateral and campaign imagery. AFTERIMAGE explores how an intangible experience can become a tangible and memorable visual identity.