PINK OMEN
An online tarot brand bringing a little mystery into everyday life, introduced through a temporary tarot vending-machine campaign.
PINK OMEN is an independent concept for an online tarot reading brand, translating curiosity, symbolism and personal reflection into a playful visual experience.
The brand world connects its wordmark, colour system, typography, illustrations and patterns across digital content, packaging and campaign materials. The direction makes tarot feel approachable and expressive, with a recognisable identity that continues through every point of contact.
Its debut campaign, “Ask the Machine,” brings the online brand into the physical world through a temporary tarot vending-machine installation. A question, a slip and a small omen create an encounter designed to spark curiosity and guide visitors back to the online reading experience. The installation is a campaign activation, not a permanent shop.
Optional “Pocket Omens” blind boxes extend the campaign through collectible objects. Each box contains one surprise item from the proposed assortment, with packaging and inserts continuing the sense of discovery.
A self-initiated exploration of brand identity, campaign art direction and experience design. PINK OMEN is conceived as an online-only brand; the vending machine, merchandise and physical applications are campaign proposals.