SMART PET CARE. A WARMER DIGITAL WORLD.
A welcoming product website that serves curious pet owners and wholesale partners through distinct digital paths.
VISIT TH PET PTE LTD ↗THE IDEA
I wanted smart pet technology to feel approachable. Soft colour, rounded layouts and activity-led categories introduce the range through everyday needs, while a separate wholesale route gives retailers the business information relevant to them.
THE EXECUTION
I independently designed and developed the product catalogue, specification layouts and enquiry routes. I also built the client-requested wholesale application and account experience, including application-status screens and an approved-partner interface for product selection and cart functionality.
THE OUTCOME
TH PET has one recognisable digital identity that accommodates two audiences without merging their requirements. The project shows how I balance approachable creative direction with product detail and business-specific functionality across a multi-purpose website.